Richard Armstrong is one of the nation’s leading freelance direct-mail copywriters. Specializing in circulation-promotion for magazines and newsletters, he has written direct-mail letters for such well-known publications as Smithsonian, Prevention, Men’s Health, Kiplingers, The New Republic, The American Spectator and National Review.

Richard is a two-time winner of the Caples Awards – the “Oscar” of direct mail -- and in 1982, the Caples committee also honored him with the Maxwell Sackheim Award for an “outstanding achievement in direct marketing.”

In a feature-length profile, Advertising Age called Richard “one of the new breed of direct-mail copywriters” whose style is “offbeat, sometimes humorous, and always engaging.” Crain’s Business Report dubbed him a “direct marketing genius.”

Richard has written extensively on the subjects of direct marketing, political fund raising, casino gambling, and the new electronic media. His articles have been published in National Review, Washingtonian, Advertising Age, and others.

His first book, LEAVING THE NEST, was published by William Morrow & Co., Inc. in 1986 and had five printings. His second book, THE NEXT HURRAH, was published by Morrow in 1988. It was praised by The Los Angeles Times as “captivating and complete” and by Kirkus Reviews as “one of the best books on the ramifications of the electronic political process since Joe McGinniss’s 'The Selling of a President.’” Psychology Today called it “as readable as it is disquieting.” GOD DOESN’T SHOOT CRAPS is his first novel.

A 1974 graduate of Carleton College in Northfield, Minnesota (Art History), he lives in Washington, DC with his wife Sharon and his dachshund, “Stardust.”



For more information about Richard Armstrong’s copywriting services, please click here.
To download a 300 dpi headshot of Richard Armstrong, please click here [2.4mb].


LINKS

LEAVING THE NEST


THE NEXT HURRAH


GOD DOESN’T SHOOT CRAPS


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